Property Performance
See views, WhatsApp clicks, schedule clicks, CTR, and top searches for your properties.
Property Performance
The property performance section lets you measure the effectiveness of each property listed in Trochai. You will know which ones attract the most visitors, which ones generate the most contacts, and what your prospects are searching for.
This section is divided into two parts: the performance table per property and the top searches from the bot.
Performance table by property
The table shows metrics for each property that has at least one recorded event during the selected period.
Table columns
| Column | Description |
|---|---|
| Property | The property identifier (slug). This is the same one that appears in the public page URL. |
| Views | Number of times the property's public page was viewed. |
| WA Clicks | Number of times a visitor clicked the "Chat on WhatsApp" button on the page. |
| Schedule Clicks | Number of times a visitor clicked the "Schedule a visit" button on the page. |
| CTR | Click-Through Rate: percentage of visitors who clicked WhatsApp or Schedule relative to total views. |
Sorting the table
You can sort the table by clicking on any numeric column header:
- Click once to sort from highest to lowest (descending).
- Click again to sort from lowest to highest (ascending).
- An arrow icon next to the column name indicates it is sortable.
This is useful for quickly identifying:
- The most viewed properties (sort by Views).
- The properties generating the most contacts (sort by WA Clicks).
- The properties with the best conversion (sort by CTR).
How metrics are calculated
Metrics come from the property page events table. Each time a visitor performs an action on a public property page, an event is recorded:
| Event | When it is recorded |
|---|---|
View (view) | When the property page loads |
WhatsApp click (click_whatsapp) | When "Chat on WhatsApp" is clicked |
Schedule click (click_schedule) | When "Schedule a visit" is clicked |
The CTR is calculated as:
CTR = (WA Clicks + Schedule Clicks) / Views x 100Events are tracked anonymously. Trochai does not store personal visitor data, only an anonymous hash of the IP address to prevent duplicates and the browser's user agent.
Traffic sources
To the right of the table, a card shows the top traffic sources to your property pages.
Sources are automatically detected from UTM parameters and the browser referrer. The most common sources are:
- Facebook or Instagram campaigns (when using
utm_sourceparameters). - Direct traffic (people accessing the link directly).
- Google searches.
- Links shared via WhatsApp or social media.
For sources to be recorded correctly, add UTM parameters to your property links when sharing them in marketing campaigns. Example: trochai.com/p/my-property?utm_source=facebook&utm_medium=ad.
Top searches
The top searches section analyzes the queries contacts make through the WhatsApp bot. This reveals exactly what your prospects are looking for.
It is divided into three cards:
Top areas searched
Shows the locations most requested by contacts. The data comes from filters the bot extracts from messages (province, canton, district).
For example, if many contacts ask about properties in "San Jose, Escazu," that location will appear at the top of the list.
Common budget ranges
Shows the most frequent price ranges in your contacts' searches. Ranges are automatically grouped into categories:
| Range | Budget |
|---|---|
| $0 -- $500 | Budget rental |
| $500 -- $1,000 | Mid-range rental |
| $1,000 -- $2,000 | High rental or low purchase |
| $2,000 -- $5,000 | Mid-range purchase |
| $5,000+ | High purchase / premium properties |
Most requested features
Shows the most requested features and property types, such as:
- pet_friendly -- searches that include pet-friendly.
- furnished -- searches for furnished properties.
- apartment, house, condo -- requested property types.
How to use this data
Optimize your inventory
If searches show high demand for properties in an area where you have no inventory, consider expanding your offerings in that area.
Improve descriptions
If a property has many views but a low CTR, it may mean:
- The page is not attractive enough. Review the photos and description.
- The price is not competitive for the market.
- Key details the visitor expects to see are missing (amenities, measurements, exact location).
Improve the property from Properties.
Align marketing with demand
Use top searches to guide your marketing campaigns:
- If there is high demand for furnished rentals in Escazu, highlight those properties in your ads.
- If budget ranges are concentrated between $1,000-$2,000, prioritize properties in that range.
Properties with no data
If a property does not appear in the table, it means it has no recorded events during the selected period. This can happen if:
- The property was recently created and its link has not been shared yet.
- The public page has not been visited.
To start generating data, share the public page link of your properties on social media, WhatsApp campaigns, or your website.
Relationship with other sections
- Property views and clicks generate leads that appear in the Lead Funnel.
- Contacts arriving through property pages start conversations counted in Conversation Metrics.
- Bot searches help you understand which properties you need to add or highlight in your inventory.